Apple

FN: att ha kvinnlig röst till röstassisten som förval är sexism

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I en rap­port från FN så bel­y­ses det prob­lema­tiska i att alla rös­tas­sis­ten­ter från de sto­ra för före­ta­gen så som Apple, Ama­zon och Google är kvinnli­ga röster.

Rap­porten säger att det reflek­ter­ar och förstärk­er idén om att ”assis­tera i stöd­jande roll” är kvinnlig.

In 2017, Quartz inves­ti­gat­ed how four indus­try-lead­ing voice assis­tants respond­ed to overt ver­bal harass­ment and dis­cov­ered that the assis­tants, on aver­age, either play­ful­ly evad­ed abuse or respond­ed pos­i­tive­ly. The assis­tants almost nev­er gave neg­a­tive respons­es or labelled a user’s speech as inap­pro­pri­ate, regard­less of its cru­el­ty

Rap­porten het­er ”i’d blush if I could” vilket är en av de kom­mentar­er som Apples rös­tas­sis­ten tidi­gare sva­rade om använ­daren till­ta­lade henne med ordet ”slut” (sv. slam­pa). Nu har Apple ändrat svaret till ”I don’t know how to respond to that.” Rap­porten bel­yser prob­lemet med att rös­tas­sis­ter­na som finns svarar flör­tigt på vad annars är stö­tande kom­mentar­er. Rap­porten adresser­ar oro kring hur barn påverkas av att expon­eras för rös­tas­sis­ten­ter med enbart kvinnli­ga röster.

Because the speech of most voice assis­tants is female, it sends a sig­nal that women are oblig­ing, docile and eager-to-please helpers, avail­able at the touch of a but­ton or with a blunt voice com­mand like ‘hey’ or ‘OK’. The assis­tant holds no pow­er of agency beyond what the com­man­der asks of it. It hon­ours com­mands and responds to queries regard­less of their tone or hos­til­i­ty. In many com­mu­ni­ties, this rein­forces com­mon­ly held gen­der bias­es that women are sub­servient and tol­er­ant of poor treat­ment.

As voice-pow­ered tech­nol­o­gy reach­es into com­mu­ni­ties that do not cur­rent­ly sub­scribe to West­ern gen­der stereo­types, includ­ing indige­nous com­mu­ni­ties, the fem­i­niza­tion of dig­i­tal assis­tants may help gen­der bias­es to take hold and spread. Because Alexa, Cor­tana, Google Home and Siri are all female exclu­sive­ly or female by default in most mar­kets, women assume the role of dig­i­tal atten­dant, check­ing the weath­er, chang­ing the music, plac­ing orders upon com­mand and dili­gent­ly com­ing to atten­tion in response to curt greet­ings like ‘Wake up, Alexa’.

Pro­fes­sor Noble says that the com­mands barked at voice assis­tants – such as ‘find x’, ‘call x’, ‘change x’ or ‘order x’ – func­tion as ‘pow­er­ful social­iza­tion tools’ and teach peo­ple, in par­tic­u­lar chil­dren, about ‘the role of women, girls, and peo­ple who are gen­dered female to respond on demand’. Con­stant­ly rep­re­sent­ing dig­i­tal assis­tants as female grad­u­al­ly ‘hard-codes’ a con­nec­tion between a woman’s voice and sub­servience.

Accord­ing to Calvin Lai, a Har­vard Uni­ver­si­ty researcher who stud­ies uncon­scious bias, the gen­der asso­ci­a­tions peo­ple adopt are con­tin­gent on the num­ber of times peo­ple are exposed to them. As female dig­i­tal assis­tants spread, the fre­quen­cy and vol­ume of asso­ci­a­tions between ‘woman’ and ‘assis­tant’ increase dra­mat­i­cal­ly.

Accord­ing to Lai, the more that cul­ture teach­es peo­ple to equate women with assis­tants, the more real women will be seen as assis­tants – and penal­ized for not being assis­tant-like. This demon­strates that pow­er­ful tech­nol­o­gy can not only repli­cate gen­der inequal­i­ties, but also widen them.

Det ska tilläg­gas att Apples rös­tas­sis­ten per default är man­lig om språket på enheten är satt till fran­s­ka, ara­biska, hol­länd­s­ka eller brit­tisk Engel­s­ka.

https://youtu.be/7‑SVvtxHJGU

Via: 9to5Mac

Käl­la: FN

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