Apple har släppt mycket nytt ikväll och följer upp det med en ny reklamfilm i stil med den fantastiska “The Crazy Ones” från 1997.
En film som inte handlar om produkter, tjänster eller liknande utan fokuserar mer på värderingar, yrkesstolthet och Apples filosofi när det kommer till både hård och mjukvara.
Filmen kommer sändas på TV i USA med start ikväll men kan ses redan idag på Apple.com.
This is it.
This is what matters.
The experience of a product.
How it makes someone feel.
When you start by imagining
What that might be like,
You step back.
You think.
Who will this help?
Will it make life better?
Does this deserve to exist?
If you are busy making everything,
How can you perfect anything?
We don’t believe in coincidence.
Or dumb luck.
There are a thousand “no’s”
For every “yes.”
We spend a lot of time
On a few great things.
Until every idea we touch
Enhance each life it touches.
We’re engineers and artists.
Craftsmen and inventors.
We sign our work.
But you’ll always feel it.
This is our signature.
And it means everything.
Designed by Apple in California