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Hur det fungera i den magiska världen hos ett film- och tvbolag

<td style='padding:2px 1px 0px 5px;' colspan='2'Viacom vs. YouTube
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Film- och tvbolagens vägar äro outgrundliga. Vi konsumenter vill köpa en massa film och tv-serier genom enkla och prisvärda tjänster, på andra sidan finns det en massa filmbolag som vill tjäna pengar på att sälja till dessa konsumenter. Men inte så som konsumenterna vill utan genom gamla kanaler och fysisk media. I stället för att införa nya fina tjänster så lägger man all kraft på att bekämpa den piratkopiering som finns till enkom på grund utav att man inte infört nya fina tjänster som konsumenterna efterfrågar.

Detta är en vedertagen sanning som börjar bli uttjatad, här kommer en ny, något mer chockerande, nyhet.

Från den pågående rättegången mellan Googles YouTube och Viacom:

For years, Viacom continuously and secretly uploaded its content to YouTube, even while publicly complaining about its presence there. It hired no fewer than 18 different marketing agencies to upload its content to the site. It deliberately “roughed up” the videos to make them look stolen or leaked. It opened YouTube accounts using phony email addresses. It even sent employees to Kinko’s to upload clips from computers that couldn’t be traced to Viacom. And in an effort to promote its own shows, as a matter of company policy Viacom routinely left up clips from shows that had been uploaded to YouTube by ordinary users. Executives as high up as the president of Comedy Central and the head of MTV Networks felt “very strongly” that clips from shows like The Daily Show and The Colbert Report should remain on YouTube.

Viacom’s efforts to disguise its promotional use of YouTube worked so well that even its own employees could not keep track of everything it was posting or leaving up on the site. As a result, on countless occasions Viacom demanded the removal of clips that it had uploaded to YouTube, only to return later to sheepishly ask for their reinstatement. In fact, some of the very clips that Viacom is suing us over were actually uploaded by Viacom itself.

Via 9to5mac.

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